Direktlänk till inlägg 24 juni 2011

The email aesthetics in the email marketing.

Av Luo Chen - 24 juni 2011 10:44
Today there are many email marketing software providers a pre-designed templates, customers can choose their own needs. But even with a template, you still have to make some design decisions. Such as what colors and fonts used, font size, how to arrange text content and so on. By the following nine tips, you create the marketing message not only has a good visual effect, but also to obtain a higher success rate.

Trick 1: the company logo in the same position fixed

Each time you send marketing messages, but also took the opportunity to establish the company's brand image. Each containing the company logo into the email is an effective way. Logo would be better fixed in the same location, can be prominent at the top of the email (but not too big, occupying the entire screen).

Trick 2: use email preview framework

A recent survey shows that 70% of customers will be attracted message preview, and then open the mail read. This means that your customers or potential customers in determining the full open the mail before, perhaps only noted eamil part. So, make sure your company logo and other important information can be displayed in the preview window.

Trick 3: Using a unified font

In a marketing message, is generally recommended to use up to two fonts. Such as a font used to write text, a different font size used to display the title. You can use such as Arial, TimesNewRoman or Verdana and other standard fonts to enhance versatility. If the use of unconventional fonts, some customers may not be able properly identify the computer.

Tips 4: Use different colors to emphasize the key

In deciding to use that color, priority should be to consider using the company's base color. Continued use of a base color is the key to highlight the company's brand image.

Use different colors to highlight important content in the message body, to help visitors more easily focused.

Tips 5: concise, focused

Many customers view the marketing message is Yimushihang, so your email is only a few seconds to decide whether to attract their attention.

To maintain clear and concise email and focused is an effective way. Experts also found that many messages can be further reduced on the basis of the draft for nearly half of the content, but also will not affect the expression of integrity.

Tips 6: Using the picture as a supplement

Add picture in e-mail marketing to make email more vivid and compelling, helping you to better transmission of information. (A picture can be worth a thousand words). But if you picture the poor quality, but will affect the viewer the impression of your company.

Therefore, the choice of pictures, to select those simple, easy to understand, and directly associated with the text content of the picture.

Tips 7: textual layout, clever use of blank lines

Blank lines allows the viewer's eye to rest. Otherwise, the face of a lot is not divided into paragraphs of the article, they do not know where to read. Make sure your message in the title, text and other elements of the leave enough space between the lines.

Tips 8: Do not embed text in images

Some people will be turned off by default to receive email when the picture display. Therefore, do not embed text in the picture. Body content should be shown separately.

9 tips: simple but not simple

Designed so famous saying: simple but not simple. That look clean and be able to articulate the message better access to information response. E-mail marketing goal is to make the viewer look and take some action, such as access to your company website, get some product information. A well-designed marketing messages should allow potential customers attention and take your desired action.

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