Direktlänk till inlägg 23 juni 2011

How to make design your customer customized email in your email marketing?

Av Luo Chen - 23 juni 2011 04:56
Custom clients personalized content, the EDM system, one of the most important part, involves the communication between enterprises and users can form a relationship.
How to make personalized content?

Through our extensive experience and found that if the e-mail with the title of the recipient's name and e-mail that day, then look at the possibility of being only the recipient's name more than a 24 percent did not name the recipient up to 75%. In specific reading time, 8 o'clock to see the message the number of people than 9 o'clock 51% higher than at 3 o'clock to see the message above 260%.
From this experience difficult to find, individual essence of two things:
Specialized for
Allow users to feel this message is for his personal, rather than the mass of. Therefore, EDM system seems to be able to imitate the business staff in a client sends a different effect. For example, you see the name of the title, is even known to bring "Mr., Ms., manager, general manager," and other titles and positions, for example, the body of the call, the message content may be mentioned that the content should be set to personalized.

With the user's communication habits
Different users have different communication habits, I believe that we have obvious experience, you dating love girlfriend, a very good time to choose the chances of success will be higher. By the same token, the user time and most users do not like disturbing the user to communicate in your EDM will only bring you negative results.
The most common communication habits, including: receiving frequency, receiving date (weekday), receiving time (one day's time), contact information (phone, text messaging, email, etc.).
A good EDM software will send you a timely reminder of the frequency and time, and can dynamically adjust the user's communication habits record.

Do these two points, your e-mail open rates will be a rapid increase, your chances of success will be higher.

Email marketing software platform provider network through advanced technology, can automatically be subscribed to the recipient's name added to the message content, do not need to manually add. Not only can greatly save human resources, improve efficiency, it can effectively avoid negligence.
 
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Kommentar

Av Luo Chen - 27 juni 2011 10:09

Although the email marketing software (Email marketing) of the process is relatively complex, and there are many variables, but you can still easily get successful email marketing. In this, Comm100 for your e-mail marketing, summed up the 10 reciproc...

Av Luo Chen - 27 juni 2011 10:03

Find the right message contentIn the implementation of e-mail marketing (Email marketing) planning process, often encounter the question: "If every message is marketing the product directly, it will not cause customer dissatisfaction, simply do not l...

Av Luo Chen - 24 juni 2011 10:44

Today there are many email marketing software providers a pre-designed templates, customers can choose their own needs. But even with a template, you still have to make some design decisions. Such as what colors and fonts used, font size, how to arra...

Av Luo Chen - 24 juni 2011 10:38

Today, email marketing software to be a lot of e-commerce and network services business of network marketing the most important one, because of its low cost marketing, targeted, control, and so in the future will be a lot of traditional enterprise us...

Av Luo Chen - 23 juni 2011 04:32

When you send mail in HTML format-based, then you need to send the message you are about to test the system, and try to test fully. This is unlike the use of the same browser test page. E-mail tests require you to use different mail receiving program...

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