Alla inlägg den 23 juni 2011

Av Luo Chen - 23 juni 2011 04:56
Custom clients personalized content, the EDM system, one of the most important part, involves the communication between enterprises and users can form a relationship.
How to make personalized content?

Through our extensive experience and found that if the e-mail with the title of the recipient's name and e-mail that day, then look at the possibility of being only the recipient's name more than a 24 percent did not name the recipient up to 75%. In specific reading time, 8 o'clock to see the message the number of people than 9 o'clock 51% higher than at 3 o'clock to see the message above 260%.
From this experience difficult to find, individual essence of two things:
Specialized for
Allow users to feel this message is for his personal, rather than the mass of. Therefore, EDM system seems to be able to imitate the business staff in a client sends a different effect. For example, you see the name of the title, is even known to bring "Mr., Ms., manager, general manager," and other titles and positions, for example, the body of the call, the message content may be mentioned that the content should be set to personalized.

With the user's communication habits
Different users have different communication habits, I believe that we have obvious experience, you dating love girlfriend, a very good time to choose the chances of success will be higher. By the same token, the user time and most users do not like disturbing the user to communicate in your EDM will only bring you negative results.
The most common communication habits, including: receiving frequency, receiving date (weekday), receiving time (one day's time), contact information (phone, text messaging, email, etc.).
A good EDM software will send you a timely reminder of the frequency and time, and can dynamically adjust the user's communication habits record.

Do these two points, your e-mail open rates will be a rapid increase, your chances of success will be higher.

Email marketing software platform provider network through advanced technology, can automatically be subscribed to the recipient's name added to the message content, do not need to manually add. Not only can greatly save human resources, improve efficiency, it can effectively avoid negligence.
Av Luo Chen - 23 juni 2011 04:32
When you send mail in HTML format-based, then you need to send the message you are about to test the system, and try to test fully. This is unlike the use of the same browser test page. E-mail tests require you to use different mail receiving program (Outlook, Lotus, Entourage, Apple Mail, etc.) and web mail service platforms (AOL, Gmail, Yahoo, Hotmail, and domestic sina, 163, qq, sohu)

You can use the EDM provider network to carry out a comprehensive test platform that can easily tell you whether the message is sent to the time, e-mail templates have not been completely deformed or picture display. Result of feedback you can easily make your e-mail template improvements.

Send messages in HTML format, but still have these problems. Business Network Institute here to list these problems and make answer.

E-mail in the mailbox were damaged in the picture how to do

Make sure you use a unique code image path, and your pictures are stored in a public server rather than your internal network. And make sure your JPG images in RGB format, because if not this will not be shown under CMYK browser.

Spam filters hindering e-mail

As far as your message content to add too much sensitive words, or some false information, because it would seem you are trying to design a scam. And try not to use in your subject line "Test" "test" and other such words.

Mail server to stop our test message

You are using a email marketing software by an external server, and use your letter as an employee within the company's name and reply address. And you test multiple email addresses to your mail, but you use the sender and reply to e-mail address is the same. This can be identified as spam. You can change the number of different e-mail sender and return address and make sure the title bar of the mail is not a "test" "test" and other such words.
Poor layout of

HTML, CSS will not show very well. Although the CSS inside the line display is the safest, but it can not guarantee always be trusted. When you copy the HTML code when the provider network with EDM users automatically format your CSS layout.

You are about to send test email as before your test, like any other page. If you have not sent at least 5-6 test message to your own mailbox, your colleagues and employees of the mail, your mail client or some test e-mail, your e-mail marketing campaign can not be good to carry out . We have learned an embarrassing chain of bad layout and marketing business email marketing, and easily add e-mail service providers to be added to the blacklist of the possibility, so in prior to carrying out a series of e-mail marketing messages designed to shut important.
Skaffa en gratis