Alla inlägg den 21 juni 2011

Av Luo Chen - 21 juni 2011 09:42

With the development, gradually more and more SMEs to go into online marketing, but very few companies can really do a good job of marketing the network. Currently small and medium enterprises, or simply apply some basic internet marketing techniques, such as email marketing software, although the effect but the effect is not very good. How can we achieve better results? On the surface, e-mail marketing is to send mail, but everything is a skill, that is what email marketing techniques? Here, commercial airline to introduce a few new e-mail marketing tips.

1, do not spam

Now very common in the enterprise is a phenomenon: Many software companies are bought mass, and then buy some cheap-mail address, and then spread to bulk mail. Many email marketing experts also stressed: the e-mail marketing is not a mass mailing.

Maybe you have a wide range of sources so you get a lot of e-mail address, but do not often recklessly with impunity, because not all the products you are interested, must be targeted, so that high conversion rate will not allow some non-mail to your potential customers disgusted.

2, the message header

Open the mail is not your main purpose, your main purpose is to enable them to buy products, or at least remember your products, increase your product awareness. Do not use some of the title with a lure to attract the recipient, they point to see is to open a spam, then it will delete the message immediately, or to unsubscribe, so you will lose a lot of potential customers.

Users to smoke, let them open the message, which is mainly to see the title of the message. To do this step is half the battle. Chaotic title can not be unfounded, the first time this may attract some users to open e-mail, but when the user see the content when the content will be very disappointed, because a large gap between title and content. So from the title, when not pursue to attract users, according to the message content to play an appropriate title.

3, message content

Be the core of the message content. New route proposed business can be different for different people to send e-mail content. Example, customers can be divided into three categories: not interested, interested, and have purchased over the of. For example, if they are not interested, we want to convert him interested, we can calculate the traces of his tour he was in the end what you want, then the projections to send personalized e-mail them, which may be more trouble , time-consuming and laborious, but the result was very good.

Some target customers received e-mail, the contents of the message generated interest and hope to learn more about products and services, and if at this time but found no contact details and information, or if there is contact details and information However, companies do not contact the customer service staff, then target customers so that businesses will likely lose interest. So in the message must have contact details, and the best 24-hour online customer service, or timely and users to communicate and exchange some questions so promptly.

4, e-mail format

Among the contents of the message, call is very important, although the message is repeated, but let the customer that is issued against him, this will be a sense of superiority, for example, do not start: Hello, and use: so and so, you Okay, so the effect will be better.

Paper format must be formal, professional, no matter what industry, e-mail, no matter what the industry sent people, formal and professional format always give people a good feeling.

5, e-mail attachments

Send e-mail, if the content is more important, or more content, with pictures, then you need to add accessories up. Unless it is loyal users, or the average user will not trouble to open the attachment. So add an attachment, try to be concise and can use TXT to send text messages not sent with the DOC format, can display JPG images do not use PSD.

6, sent to the appropriate frequency

If the company decides to implement an e-mail marketing, then, first of all need to do a clear plan, not aimlessly, there is no regular mail to the user, such as marketing results will not be too good. Generally sent Monday to Friday, emphasis in the afternoon time, so the effect will be better. But if you can, do not send the best Monday morning, because after a weekend, the user's mailbox may have filled a useful or spam, they will not look deleted.

Transmitted frequency in accordance with corporate sales plan, festivals, promotional plans to arrange. Journals such as e-mail, can be every week or month issued a fixed time, holiday sales in a few days before every holiday time.

If too frequently send e-mail, even if it is discounted every day, every day to offer concessions, the user will feel resentment, and people do not cherish the chance of a discount.

7, there must be a quantitative indicator

Many enterprises in the implementation of e-mail marketing, when it did not specify the effects and costs of a specific target, cost? Effect is? These are very important issues, not only do not know know the specific implementation of the implementation of the cost and effectiveness.

Av Luo Chen - 21 juni 2011 09:40

We are speaking here of the e-mail marketing, referring to the permission-based email marketing software, e-mail address is sent after the user is permitted. Do e-mail marketing, is not that gets the mailbox address, to send them a message, it finished the fix? Of course not. Let us say for the implementation of e-mail marketing, you should continue to focus a few data, which only allow you to detect e-mail marketing effectiveness, but also allows you to better improve your email marketing program.

1, E-mail List

E-mail address to get a lot of ways, you can grab their own software, you can buy, you can also subscribe to get a natural, no matter by what means to get, you should list your number of continuing concern.

A few examples, say you are the original 1000 mailbox list, subscribe by natural means over the three months and found that mail list is 1020, three months increased by only 20 subscribers, then you have to Note, the natural growth alone is no effect, and can spend money to buy some of the e-mail address for testing, screening out of your target audience.

2, e-mail delivery rate

As more and more companies are beginning to use the personal e-mail marketing, this low-cost marketing methods, if the strict permission-based email marketing, according to the rules to be implemented, the result will be very good indeed, but many people have is some advertising spam e-mail, the user, are useless spam, this phenomenon causes the server to filter the mail more and more strict, and even make some of the normal e-mail has been filtered out.

For those who strictly observe the rules of permission-based email marketing person, how to prevent their high-quality filter will filter out e-mail it? In this regard, we have four small suggestions:

First, the recipient of your e-mail address included in the initiative, which is a bit difficult, and can explain the situation in the mail, I believe you will be loyal customers included;

Second, and mail service providers to contact them to you as a white list;

Third, the message header to avoid use of the word advertising;

Fourth, the message is filtered, look at what causes filtered, and then mail the corrected test, and the total time will not be filtered.

3, e-mail open rates

As long as your email address somewhere public too, people would have a way to get your email address, and then will send you this kind of mail in your mailbox every day plug packed. In general, the user will not inbox to open each message read, according to their message headers or sender address for selective screening. Users are generally more likely to trust will open their e-mail or are familiar with the site, or subscribe to their e-mail, so to create a user-friendly degree, permission-based e-mail before sending the user must first understand some of the features, intentions, not recklessly, otherwise it will counterproductive.

4, e-mail click-through rate

Click here to say the rate is access to the site via e-mail or open the link inside, such as Introduction If you are sending the message, then click-through rate is through e-mail access to your site ratio, if the content is sent in nature, such as "net Business Success Monthly "email, which are some practical articles, then click through rate is the proportion of e-mail click on the article title.

Many users may open the mail, look after rush off, and not to click inside the content. Therefore, to attract users to click, pay attention to the following points:

First, the delivery time, try not to send in on Monday morning, because Monday morning, the user's inbox will accumulate a lot of mail, will not have time to slowly appreciate your e-mail content.

Second, the message header, the user opens the message one reason is that the message header, and good title to attract users, you want a more in-depth understanding of message content, which will naturally click on the link.

Third, the message content, message content must comply with the message header, otherwise the user will have a feeling cheated. User opens the message is you want to look inside the content if the content is good, then the user will naturally unstinting to open links.

5, e-mail unsubscribe rate

Implementation of the e-mail marketing is most reluctant to see the user unsubscribed. If people keep to unsubscribe, then it should think carefully about why.

Separate old and new users can test that, if the user unsubscribe the old rate, it may be no messages sent before the recent good, and should be appropriate to improve the next; unsubscribe if the new user rate, it would have to think about e-mail overall content or template.

6, e-mail conversion

Implementation of the e-mail marketing is the ultimate goal of conversion, allowing users to accomplish what you want them put into action, such as account registration, purchase products, subscribe to newsletters and so on. So e-mail marketing, conversion rate is the measure of the success of the most important criterion.

Want to enhance the conversion rate, not only have high quality and valuable content, but also targeted to meet the needs of users. Allow users to feel: This is what I need to e-mail!

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