Ever-changing online world, your target customers at any time your competitors may face temptations, how to firmly grasp them? Their needs in the end? How to make your marketing messages to meet their needs? You may need to consider the following questions:
         1 concise
         E-mail templates and font styles are consistent with the target user's preferences? Highlights in the structure is prominent? User preferences Survey Center, in confirmation, unsubscribe process is easy to use? The more simple the more of these processes can improve the user experience, make them feel friendly and convenient;
         2 value
         Email marketing software, the real purpose is to deliver value to the user, the message will soon be worthless to the garbage discarded by the user mailbox. E-mail with what your competitive edge? Mail the real value? How to make your e-mail to attract customers attention? Continued ability to attract enough customers to read your marketing message, it is entirely up to you;
         3 credit
         Real life is so much choice, people often choose to use them regularly, very reliable product. Your e-mail message to the user whether the spirit of this trust? This is the key to enhance customer loyalty;
         4. Personality, unique
         Social networks provides us with a network of channels to meet the more meaningful interpersonal interaction. Personalize your marketing messages, it has a unique social-emotional, when the user did not receive your mail regularly, they will have a strong desire.

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