Alla inlägg den 13 juni 2011

Av Luo Chen - 13 juni 2011 10:25

Permission email marketing activity in the list was a direct result of the success of email marketing. However, according to EDM business network marketing experience and a large number of cases shows that the majority of subscribers to three months from the start after the warm gradually forgotten. We found that subscribers have mental are like this, the beginning of the subscription is looking for corporate e-mail, and then gradually found that provide their e-mail information is not needed, and ultimately led to the failure of email marketing. Permission-based email list so make sure to maintain good to very good activity during the e-mail marketing in the enterprise must be taken into account.

Institute of Business Network e-mail marketing will remain the basis of experience of activity summarized in the following four points:

1, in order to provide services to customers concern

As a retailer or business, the use of promotional products to attract consumers or subscribers to keep the heat of the mail service business. Promotion or a simple promotional activities can make a long inactive subscribers to re-ignite the passion for the company. In addition, you can not give you a form which sends a number of active clients different types of services. This will help the company to collect the recipient's information. If there is no response to customers can reduce the amount sent to those who focus on promoting high active customers.

2, sending questionnaires

Business Network Institute courses in the previous survey mentioned the role of focus remind here again. Because the best way to actively look for reasons to find out that not active customers to ask them directly. You can create a questionnaire (but it must be very simple and straightforward type), so if a subscriber is not active in your survey response, then you can derive the most accurate information. This information is valuable, it will accurately tell you subscribe by direct real thoughts than your standard in the company's more than speculation. Survey questions could be the following: 1) What you know the company, 2) where the company's products are in need of improvement, and 3) What would you like to receive information, 4) the company's email marketing software activities impact on your life Mody, 5) whether to change the transmission frequency of a similar problem. Feedback message will automatically summarize these options will also be made into a table to tell companies are now more intuitive active degrees mailing list.

3, closer to your company's direct relationship with subscribers

Many times you will notice that there is always a fixed group of people so you have to e-mail activity would be very low, and often ignore your messages. Information is available through the start up of these inactive people together, compare their similarities. These groups may not respond because they are a group of teenagers, or older people, or single-parent families, or in a different time zone there, etc., these reasons may lead to not respond to e-mail marketing. For these groups, companies should do to these people is certainly not give up, but by e-mail marketing platform, multi-group management will focus on these people, in the demand for different services with the same effect of sending a message to re-activate This group of active degrees.

4, attempts to change the way transmission

If you frequently send the same message at the same time one day, you can try to change the time to send; or you regularly send messages to a frequency, can be more significant holidays, events, or to change the frequency of transmission. When testing the mail or, for some customers do not send in a period of time, and then sent again to test the loyalty of customers is also a good way.

But to keep customers active in the list was another important aspect is the degree of your title, this business network through the complete tutorial Institute to tell you the title of the design. In many cases, the title is to attract and keep customers an important aspect of active degrees. A mail Subscribers may not open with the last sent a similar e-mail message headers, so how in the title is different and innovative enterprises in the e-mail marketing is a major task. Specific concerns about the title of your business network design courses before College.

Users of email marketing success is always spent enough time to keep a list of activity. In fact, this is well understood, because the e-mail marketing, summed up in the end brought about is the list, and list your e-mail marketing process in all the wealth.

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