Alla inlägg den 9 juni 2011

Av Luo Chen - 9 juni 2011 11:18

Tell through the official e-mail product information to your customers by phone or text message than to have a higher credibility. Because the messages are kept, and with good operational and normative, like on as normal business correspondence. So e-mail marketing can not only enhance product visibility, more importantly, enhance the product's official credibility.

Email marketing software is the premise of the user's prior permission, by e-mail to pass valuable information to target users of a network marketing tool. Email marketing has three basic elements: user license, e-mail transmission of information, information on the user valuable.

Mailing list is a direct impact on the user type, contains a great business opportunity, with the Internet in China has grown in strength, mailing list services is also surging.

Mailing list (MailingList) goes back to 1975, is the first community in the form on the Internet, is also an important tool on the Internet for the exchange of information between the various groups and information dissemination. The early members of the group mailing list is a discussion by electronic messages for a particular topic, generally known as discussion groups, the small number of early computer networking, discussion group participants rarely, and now hundreds of thousands on the Internet discussion groups. Evolution of the discussion group soon another form of discussion groups that have management control, which is now commonly referred to as the mailing list, or mailing list called narrow.

Discussion groups and mailing lists are among a group of people on a topic to share information via e-mail, but they have a fundamental difference between, each member of a discussion group can send messages to other members of the same time, For now, it is usually the mailing list, send the information by the managers, general users can only receive information.

Mailing list, there are two basic forms: announcement type (mailing list): usually by a team manager to send a message to all members, such as electronic journals, newsletters, etc.; discussion type (discussion group): all members are able to Other members of the group send a message, the operation is simply send a message to the group's public e-mail processed through the system, this message will be distributed to all members of the group.

Then for the hardware companies, how to build and operate a good mailing list?

Carried out using internal list of Email Marketing Email marketing is the main way. A high-quality mailing list for the importance of network marketing experience has been confirmed by many enterprises, and become an important means to enhance the competitive advantage of, so to create a mailing list of their own is necessary. Many sites have attached great importance to establish the internal list. However, good build and operate a mailing list is not a simple matter, involving a wide range of issues.

First, the mailing list and website set up usually combined with other functions, not a person or a department can work independently, will involve technology development, web design, content editing, etc., may also involve marketing, sales and technical responsibilities of other departments, if it is outsourcing, and professional services needed to carry out the functional requirements of communication.

Second, the mailing list must be a user voluntarily joined, and whether access to authorized users, is in itself a very complicated matter, to be able to increase the stability of long-term users, mailing lists, content must be valuable to users, message content, but also require professional production. Third, the number of users mailing list takes a long period of accumulation, in order to gain more users, but also on the mailing list itself, the necessary promotion, marketing also need to invest considerable resources.

Av Luo Chen - 9 juni 2011 11:15

Technically, the email marketing software, now can achieve a high message arrival rate and the rate of non-spam messages. But on the e-mail open rates and conversion values ​​for the message, but also women in business, after all, email marketing platform is only a platform, and e-mail marketing requires businesses to take great efforts to carry out the

With the rapid development of Internet, Internet business applications more and more people welcome to meet market needs, using a variety of services network platform also enshrines the students, e-mail marketing is one of them. For email marketing, while a household name in the United States, but China is in the initial stage. Because people hate spam, permission email marketing, delays in making the situation can not be opened.
At present, China has more than 200 million unique users, 3 million e-mail; By 2010, China's e-mail users will be the world's fastest growth rate (21.5%) reached 300 million and 6 million (source: iResearch) . With such a large market space, and how reasonable the use, development, eliminate barriers to spam, and guide the direction of the new e-mail marketing, e-mail become the industry to carry out the most important issue to consider.
In the Internet, the rapid development of modern means of communication today, shaping the clean, healthy, honest network environment has become a global issue, as a measure of a country's ability to sign Internet governance. 2007 China Internet Conference held in Green network construction of China's Internet forum, at which experts on the status of the entire Internet, and proposes a new construct called the green network environment, specifically to further strengthen the control of spam and email marketing that must go green specifications to find a new way, based on the network market, full e-mail marketing advantage.
So how do you e-mail marketing for green? First of all, we know that spam usually presents without the user's permission, regardless of the recipient's age, gender, industry, if you send them a huge, high-frequency, content, uncontrolled e-mail, it is easy to obtain the user's objectionable. The following is a set of data elements of a user opens an e-mail survey, the authors are familiar with and trust is the recipient opens the e-mail the first factor, the other in accordance with the order of importance: the message subject, the message can be properly opened, have read over and valuable mail.

Survey shows that if the recipient opens the message subject of the message is important, but the message subject is not the only determining factor, after all, not even the most important factor, if the sender obtained the recipient's trust is the most important factor. Therefore, to obtain the recipient trust, based on the difference between spam-user license is the first step in the implementation of green specifications.
Second, e-mail marketing campaigns focus on ROI. Every email they will have a different purpose, the target customers for sex, age, and other property to divide, but also can follow the purchase, and even Internet browsing and transaction behavior to distinguish the treatment. Issued at different points in time, will be referred to a particular customer's website visit the website, and further activities were recorded and analyzed the results of these emails, the implementation of precise point of the marketing, email marketing is the task of the stage, but also with the blind mass e-mail, the implementation of the main criteria for the green email marketing. And the content of messages on the user's value, also with the further breakdown of target customers, the design of specific message content increased.
In short, to standardize e-mail market, in addition to the legislative restrictions and take the necessary technical means, the e-mail marketers need to adhere to three basic premise of the green standard: user-based licensing; using e-mail delivery; message content to the user value . Regular e-mail marketing, publicity, allowing more companies to understand the basic principles of marketing messages and methods to guide the industry to the green, healthy, normative direction, thereby increasing the market share of email marketing.

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